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Xianchi Dai
Associate Professor of Marketing (with tenure)
CUHK Business School, The Chinese University of Hong Kong
Room 1108, 11/F, Cheng Yu Tung Building
No.12, Chak Cheung Street
Shatin, N.T., Hong Kong
Email: xianchi@baf.cuhk.edu.hk
Telephone: (852) 3943 8613
Fax No.: (852) 2603 5473
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